Cambridge IELTS 12 · General Training · Test 1 · Section 2
Marketing Advice For New Businesses & Working Time Regulations For Mobile Workers — IELTS Reading Answers
All 13 answers for Marketing Advice For New Businesses & Working Time Regulations For Mobile Workers, Cambridge IELTS 12 General Training Reading Test 1 Section 2, with the passage evidence and an explanation for each.
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Marketing Advice For New Businesses & Working Time Regulations For Mobile Workers answer key at a glance
Questions 15–27. Tap an answer to see the evidence.
What this section tests
This section is tested with Sentence Completion (Q15–20), Note Completion (Q21–27). Each section below gives the strategy for that question type, the answers, and the sentence that proves them.
Questions 15–20: Sentence Completion
Strategy: Find the stem's keyword in the passage, then complete the sentence with the exact words the grammar requires, within the word limit.
“That's why it pays to do a bit of research. Every time someone contacts your company, ask them where they found out about you”
The gap is the activity worth doing before marketing: 'That's why it pays to do a bit of research'.
“So take the time to ask them. A simple phone or email survey of your own customers, politely asking why they use you, what they really like and what they don't, is invaluable”
The gap is the survey type: 'A simple phone or email survey of your own customers ... is invaluable'.
“using a mix of these increases your chances of being seen (and remembered)”
The gap is what to combine across methods: 'using a mix of these increases your chances of being seen'.
“Follow up a transaction to check they're happy with the service and, if possible, send them updates that are helpful, informative and relevant”
The gap is what you send customers after a transaction: 'send them updates that are helpful, informative and relevant'.
“it might just throw up some information that could change your business for the better”
The gap is what feedback can reveal: 'it might just throw up some information that could change your business'.
“A recent survey found that consumers are 50% more likely to be influenced by word-of-mouth recommendations than by TV or radio ads. So your reputation is your greatest asset.”
The gap is described as your greatest asset: 'So your reputation is your greatest asset'.
Questions 21–27: Note Completion
Strategy: Predict the word class from the note, find the paraphrase of the note's keyword in the passage, then copy the answer exactly within the word limit.
“Those defined in the Regulations as being self-employed are currently not covered by the Regulations”
The gap is the group excluded from the regulations: 'Those defined ... as being self-employed are currently not covered'.
“An average of 48 hours' work per week”
The gap precedes 'of 48 hours' work per week': the limit is 'An average of 48 hours' work per week'.
“Night work is limited to 10 hours per night, unless there is a workforce agreement to work longer”
The gap is what allows longer night work: 'unless there is a workforce agreement to work longer'.
“In general, any activities performed in connection with the transport operation count as work, for example, driving, loading/unloading and those checks that are the responsibility of drivers, such as checking lights, brakes, etc”
The gap is driver duties such as lights and brakes: 'those checks that are the responsibility of drivers'.
“Accompanying a vehicle being transported, for example by train”
The gap follows 'transport by'; the example is 'Accompanying a vehicle being transported, for example by train'.
“Providing the worker has a reasonable amount of freedom (e.g. they can read and relax)”
The gap is what a worker must have for travel time to count as rest: 'a reasonable amount of freedom (e.g. they can read and relax)'.
“Hold-ups due to congestion, because the driver would be stopping and starting the vehicle”
The gap is what causes the hold-ups: 'Hold-ups due to congestion', when the driver is stopping and starting.
Learn the question types in this section
Frequently asked questions
Where does the Marketing Advice For New Businesses & Working Time Regulations For Mobile Workers passage come from?
It is Section 2 of Cambridge IELTS 12 General Training Reading Test 1, and it covers Questions 15–27.
What question types appear in Marketing Advice For New Businesses & Working Time Regulations For Mobile Workers?
The section is tested with Sentence Completion, Note Completion. Each type is explained on this page, alongside the answers.
Are these reading answers reliable?
Every answer is paired with the sentence that proves it, so you can check each one against the passage yourself. Use the page after a timed attempt, not instead of one.
Cambridge IELTS is published by Cambridge University Press & Assessment. Band9Prep is not affiliated with Cambridge. This page is an independent study aid: it gives the answer key, the passage evidence and an explanation so you can review an attempt you have already made.