Cambridge IELTS 10 · General Training · Test 1 · Section 2
Using Direct Mail To Sell Your Product & Ifces, The International Federation Of Chemical Engineering Societies — IELTS Reading Answers
All 13 answers for Using Direct Mail To Sell Your Product & Ifces, The International Federation Of Chemical Engineering Societies, Cambridge IELTS 10 General Training Reading Test 1 Section 2, with the passage evidence and an explanation for each.
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Using Direct Mail To Sell Your Product & Ifces, The International Federation Of Chemical Engineering Societies answer key at a glance
Questions 15–27. Tap an answer to see the evidence.
What this section tests
This section is tested with Sentence Completion (Q15–21), Note Completion (Q22–27). Each section below gives the strategy for that question type, the answers, and the sentence that proves them.
Questions 15–21: Sentence Completion
Strategy: Find the stem's keyword in the passage, then complete the sentence with the exact words the grammar requires, within the word limit.
“it is important to address the letter to the decision maker, ideally by name or at least by job title”
The gap needs the person the letter is addressed to; the text says address it 'to the decision maker, ideally by name or at least by job title'.
“you also need to gain the maximum impact from your sales letter”
The gap follows 'gain the maximum', so a noun is needed: you 'need to gain the maximum impact from your sales letter'.
“The opening is crucial to attract their attention”
The gap is the part of the letter that must attract attention; the passage names it directly: 'The opening is crucial to attract their attention'.
“Try to send each mailing in a white envelope”
The gap needs the container each mailing is sent in, and the advice is 'Try to send each mailing in a white envelope'.
“Include a brochure. Depending on the volume and on whether you can afford the cost, try to use at least two-colour printing for this”
The gap names the enclosure; the instruction is 'Include a brochure', with two-colour printing recommended.
“it may be worth enclosing a free sample – this is a much greater incentive than photographs”
The gap is the item worth enclosing; the text says 'it may be worth enclosing a free sample', a stronger incentive than photographs.
“When you receive your replies, assess your response rate and monitor the sales”
The gap is what you assess once replies arrive; the passage says 'assess your response rate and monitor the sales'.
Questions 22–27: Note Completion
Strategy: Predict the word class from the note, find the paraphrase of the note's keyword in the passage, then copy the answer exactly within the word limit.
“To raise the international profile of IFCES”
The gap is the object of 'raise'; the note reads 'To raise the international profile of IFCES'.
“Write and edit copy for publications intended for internal and external use including Chemical Engineer Monthly”
The gap needs a plural noun for what copy is written for, including 'Chemical Engineer Monthly'; the heading is publications.
“Ensure website content is up to date and consistent”
The gap names what must be up to date and consistent; the duty is 'Ensure website content is up to date and consistent'.
“Excellent copy writing skills with strong attention to detail, a keen sense of audience and an ability to tailor writing to its particular purpose”
The gap follows 'a keen sense of'; the person specification asks for 'a keen sense of audience'.
“an ability to tailor writing to its particular purpose”
The gap is what writing must be tailored to; the text says 'an ability to tailor writing to its particular purpose'.
“Recognised post-graduate qualification in public relations / journalism / marketing communications”
The gap is the type of qualification required, and the text specifies a 'Recognised post-graduate qualification in public relations / journalism / marketing communications'.
Learn the question types in this section
Frequently asked questions
Where does the Using Direct Mail To Sell Your Product & Ifces, The International Federation Of Chemical Engineering Societies passage come from?
It is Section 2 of Cambridge IELTS 10 General Training Reading Test 1, and it covers Questions 15–27.
What question types appear in Using Direct Mail To Sell Your Product & Ifces, The International Federation Of Chemical Engineering Societies?
The section is tested with Sentence Completion, Note Completion. Each type is explained on this page, alongside the answers.
Are these reading answers reliable?
Every answer is paired with the sentence that proves it, so you can check each one against the passage yourself. Use the page after a timed attempt, not instead of one.
Cambridge IELTS is published by Cambridge University Press & Assessment. Band9Prep is not affiliated with Cambridge. This page is an independent study aid: it gives the answer key, the passage evidence and an explanation so you can review an attempt you have already made.