Cambridge IELTS 11 · Listening · Test 3 · Part 4
Ethnography In Business — IELTS Listening Answers
All 10 answers for Ethnography In Business, Cambridge IELTS 11 Listening Test 3 Part 4, with the transcript evidence and an explanation for each.
← All Cambridge 11 Listening Test 3 answers
Ethnography In Business answer key at a glance
Questions 31–40. Tap an answer to see the evidence.
What this part tests
This part is tested with Note Completion (Q31–40). Each section below gives the strategy for that question type, the answers, and the sentence that proves them.
Questions 31–40: Note Completion
Strategy: Predict the word class from the note, find the paraphrase of the note's keyword in the transcript, then copy the answer exactly within the word limit.
“Well, businesses are finding that ethnography can offer them deeper insight into the possible needs of customers, either present or future, as well as providing valuable information about their attitudes towards existing products.”
Ethnography gives 'valuable information about their attitudes towards existing products', so attitude is what is studied.
“although the measuring cups had numbers inside them, the cooks couldn’t see these easily.”
Although 'the measuring cups had numbers inside them, the cooks couldn't see these easily', so numbers were the design flaw.
“they were eager to know how much time they’d spent on the call so far.”
Users were 'eager to know how much time they'd spent on the call', so time is the information needed.
“they didn’t have a standard way of exchanging information from spreadsheets and so on. So the team came up with an idea for software that would help them to do this.”
The team designed 'software' to help staff exchange information from spreadsheets, so software is the solution.
“This led to the recognition that the nurses needed to access the computer records of their patients, no matter where they were”
Nurses needed to 'access the computer records of their patients, no matter where they were', so patients is the record subject.
“respondents used their smartphones to record information during airline trips, in a study aiming at tracking the emotions of passengers during a flight.”
The phone study aimed at 'tracking the emotions of passengers during a flight', so emotions is the tracked response.
“or the researchers may select them according to their income”
Researchers may 'select them according to their income', so income is one selection criterion.
“they have to be comfortable talking about themselves and being watched as they go about their activities.”
Participants must be 'comfortable talking about themselves and being watched', so comfortable is the adjective.
“the research is usually based on first-hand observation of what they are doing at the time.”
Ethnographic research rests on 'first-hand observation of what they are doing at the time', so observation is the method.
“Most researchers estimate that 70 to 80 per cent of their time is spent not on the collecting of data but on its analysis – looking at photos, listening to recordings and transcribing them and so on.”
Researchers spend 70 to 80 per cent of their time 'not on the collecting of data but on its analysis', so analysis is the main task.
Learn the question types in this part
Frequently asked questions
Where does the Ethnography In Business listening section come from?
It is Part 4 of Cambridge IELTS 11 Listening Test 3, and it covers Questions 31–40.
What question types appear in Ethnography In Business?
The part is tested with Note Completion. Each type is explained on this page, alongside the answers.
Are these reading answers reliable?
Every answer is paired with the sentence that proves it, so you can check each one against the passage yourself. Use the page after a timed attempt, not instead of one.
Cambridge IELTS is published by Cambridge University Press & Assessment. Band9Prep is not affiliated with Cambridge. This page is an independent study aid: it gives the answer key, the passage evidence and an explanation so you can review an attempt you have already made.